Amazon FBA – Chapter Nine

Chapter 9

Ranking your Product

All about ranking

Your product just got received into the Amazon warehouses. Now it’s time to start ranking your product!

How do you rank your product?

In order to rank your product, visit and type in the most searched keyword terms for the product you are selling and pull up the Jungle Scout chrome extension. In the image above, we are using “Ski face mask” as a search term. You need to compete at the same sales volume as those that are on the front page. Take the sales from products one to five and divide each one by 30. This gives you an idea of how many items you need to be selling per day to maintain this ranking. (This is just an estimate as they may sell more in one day and less in another.)

Example: No. 1 item for keyword “ski face mask” sells 1,855 per month. That is an average of 61 units per day. No. 3 item sells 1,298 per month. That is an average of 43 units per day. Sometimes it sells 80 in one day and 40 in another, so it depends.

When starting out you need to give away a certain amount for several days to climb up the bestseller ranking. Ranking is based on your sales volume. Doing a giveaway is a sale on Amazon so Amazon treats your product sale to be relevant to the category and bumps you up in the search results. Be sure your product has keywords and is related to the searched terms, in this case “ski face mask”.

You will need tools such as Jump Send, AMZ Tracker, or Kibly, just to name a few, in order to launch this. Companies like this put your product on a discount site where their customer base visits and purchases at a hefty discount.

A good rule of thumb is to sell your product for a 50 percent to 99 percent discount to move your sales volume up as quick as possible. Alternatively you can try to ask your friends and friends of friends to purchase a few to help you get started.

Keep in mind that you’ll have to have a specific number of purchases in a 24 hour period to climb up the list.

You’ll need to take into consideration how many products you are giving away when calculating your costs and profits. Some people may end up losing money, breaking even, or generate a small profit at the end of a giveaway campaign. As with all business, this is an investment for the long run that may provide for a bigger upside in the future.

Raise your best seller rank and maintain it

As mentioned above, there are many tools to help rank your product. Companies are constantly improving these products, so it’s important to stay up to date. Jump Send, AMZ Tracker, or Kibly are all companies you can check out. We personally like Jump Send since it is built by the same guys as Jungle Scout and is very user-friendly with a huge database.

You can check out other popular ones such as ZonPages, and Viral Launch. With this guide, we walk you through using Jump Send since it’s the most user-friendly and easy.

You can also use Facebook, which allows you to search for review groups where you can ask people interested in your product for honest feedback. But we recommend using one of these other third party systems that allow you to keep track of your sales and coupon claims. You can get a handful of sales and reviews from the Facebook review groups but it’s difficult to track your sales and is not scalable. There is a certain level of risk when you join these groups, proceed at your own caution.

Once your product is sitting on the first page, track your sales volume every day. We recommended Jump Send because you can manually input your coupon codes for redemption. If your organic sales are just shy of maintaining your sales volume, give away your coupons to boost sales. Below is a list of steps for using Jump Send.

Jump Send

After logging into Jump Send, you’ll see 4 simple tabs – Products, Campaigns, Promotions, Deals. With each tab – you’ll uncover secrets you’ll never know existed!

Products – In this tab, you’ll be able to turn on and off promotions and view the products you are selling in Amazon.

Campaigns – In this tab, you’ll be able to use Jump Send’s critical feature to automate messages to the buyer to keep them in the loop of their products order. Alternatively, it can be used to maintain customer satisfaction. We discuss more about Campaigns in Chapter 11.

Promotions – In the promotions tab, you will be able to create giveaways and discounted promotions for purpose of ranking your product or get feedback on your new product.

Deals – Want to try other products or buy Amazon goods at a discount? Many others like you are following similar steps using Jump Send. Visit the Deals page to view all available offers available.

To create your first promotional campaign to start ranking your product, click on Promotion, and Create New.

From here, you should be able to select your product from the list of shown products if you set up Jump Send correctly.

Select the ASIN you wish to promote and click Next. You’ll then be able to edit the product description along with the categories.

The Amazon API should be automatically connected so the pricing and information should auto-import.

In the next screen, make sure you select “YES” to Inventory Protection. Trust me, last time I forgot to do this, I lost a lot of money. Inventory protection prevents the shoppers from purchasing your entire inventory with one coupon.

Make sure your dates match the active dates with promotion you created on Amazon. For more information on how to create a promotion with Amazon, skip to Chapter 10. Or watch Jump Send’s innovative video once you click “Next” on the screen you are currently on.

After copying and pasting your coupon codes in the Single-Use Codes section, confirming your discount and clicking Next, you’ll be taken to the next screen where it asks how you want to distribute coupons. This step is critical.

Make sure you select “I wish to manually approve shoppers”

By manually approving shoppers, you create a build-up of requests where you can then manually approve them by day by day. Touching base with what you just read a few pages above, you want to approve just around 10-15% more than the daily average of sold units in your research of other products.

For example, If the average “Stainless Steel Water Bottle” sells 1000 units a month, it means the competing seller sells approximately 34 bottles a day. Just because an email was sent out with a coupon, it doesn’t mean the recipient will claim that coupon the same day. Therefore, we can use 10-15% additional coupon codes as a rule of thumb. In this case, we would approve 37 requests up to 40 a day.

Purchase requests will fall on the left side while Deal approvals will fall on the right side. I generally approve buyers with at least 1 or both badges. Badges indicate if they have logged into Amazon before and/or they have a phone number on file.

What makes Jump Send stand out from other programs is that Jump Send tracks redemptions and notifies you on the “Deal Approval” side when the actual purchase date is. This comes in handy to know that the request and coupon code has been redeemed.

Congratulations – You have now learned how to set up Jump Send promotions. Please keep in mind to calculate your FBA fees and discounts to make sure you are not losing too much margins after your discount. Although high discounts attract more requests, the ultimate goal is ranking your product organically to appear in search results under the keywords you competing for. You may track your product rankings with AMZ Tracker.

Tools Mentioned in This Chapter