After logging into Jump Send, you’ll see 4 simple tabs – Products, Campaigns, Promotions, Deals. With each tab – you’ll uncover secrets you’ll never know existed!
Products – In this tab, you’ll be able to turn on and off promotions and view the products you are selling in Amazon.
Campaigns – In this tab, you’ll be able to use Jump Send’s critical feature to automate messages to the buyer to keep them in the loop of their products order. Alternatively, it can be used to maintain customer satisfaction. We discuss more about Campaigns in Chapter 11.
Promotions – In the promotions tab, you will be able to create giveaways and discounted promotions for purpose of ranking your product or get feedback on your new product.
Deals – Want to try other products or buy Amazon goods at a discount? Many others like you are following similar steps using Jump Send. Visit the Deals page to view all available offers available.
To create your first promotional campaign to start ranking your product, click on Promotion, and Create New.
From here, you should be able to select your product from the list of shown products if you set up Jump Send
Select the ASIN you wish to promote and click Next. You’ll then be able to edit the product description along with the categories.
The Amazon API should be automatically connected so the pricing and information should auto-import.
In the next screen, make sure you select “YES
” to Inventory Protection. Trust me, last time I forgot to do this, I lost a lot of money. Inventory protection prevents the shoppers from purchasing your entire inventory with one coupon.
Make sure your dates match the active dates with promotion you created on Amazon. For more information on how to create a promotion with Amazon, skip to Chapter 10
. Or watch Jump Send’s innovative video once you click “Next” on the screen you are currently on.
After copying and pasting your coupon codes in the Single-Use Codes section, confirming your discount and clicking Next, you’ll be taken to the next screen where it asks how you want to distribute coupons. This step is critical.
Make sure you select “I wish to manually approve shoppers”
By manually approving shoppers, you create a build-up of requests where you can then manually approve them by day by day. Touching base with what you just read a few pages above, you want to approve just around 10-15% more than the daily average of sold units in your research of other products.
For example, If the average “Stainless Steel Water Bottle” sells 1000 units a month, it means the competing seller sells approximately 34 bottles a day. Just because an email was sent out with a coupon, it doesn’t mean the recipient will claim that coupon the same day. Therefore, we can use 10-15% additional coupon codes as a rule of thumb. In this case, we would approve 37 requests up to 40 a day.
Purchase requests will fall on the left side while Deal approvals will fall on the right side.
I generally approve buyers with at least 1 or both badges. Badges indicate if they have logged into Amazon before and/or they have a phone number on file.
What makes Jump Send stand out from other programs is that Jump Send tracks redemptions and notifies you on the “Deal Approval” side when the actual purchase date is. This comes in handy to know that the request and coupon code has been redeemed.
Congratulations – You have now learned how to set up Jump Send
promotions. Please keep in mind to calculate your FBA fees and discounts to make sure you are not losing too much margins after your discount. Although high discounts attract more requests, the ultimate goal is ranking your product organically to appear in search results under the keywords you competing for. You may track your product rankings with AMZ Tracker