Step 1: Find products
OPTION A — ABC’s
• Type in the first letter into the Amazon search bar and see what populates
• Type in the second letter into the Amazon search bar and see what populates
• Type in a third letter, maybe another vowel, or go
• Try every combination of the alphabet — a, b, c; ab, ac, ad; adc, add, ade
Amazon’s search algorithm is constantly updating its terms. The results on the drop-down indicate popular or trending searches.
OPTION B — Word Association
Look for words within words. Look at your desk for inspiration and we mean really look at it. Not just the fact that you have a keyboard or mouse on the table, but look at the items and all the words associated around it.
Example: Let’s assume you have a Logitech keyboard. Don’t type in keyboard, type in the first two to three letters of the brand. LOG(itech). Now let’s see what populates. We can pass on Logitech associated products, but the Log Rack looks interesting, let’s explore further in Step 2.
OPTION C — The Scribble Method
The Scribble Method is a third option that is similar to using the Jungle Scout tool. Type in any scribble in your search bar. When you add a “-” in front of a bunch of letters, the search bar looks for products on Amazon’s database that exclude these words. This will allow you to find popular items selling right now. You’ll have to play with the filters on the left side.
Amazon will produce the most popular products. You can find products by looking at the highest indexed items by department in addition to playing with the filters
Go to the left side and filter through departments you want to research.
With the price, you can set a range between the impulse purchase — example $9.99-$50 — or choose the price range between $25-$50 to fall under the impulse purchase price.
Choose different “Sort By” methods on the top right such as “newest arrivals”.
Amazon’s algorithm is always updating its results so you can find what is selling and which products are considered best sellers. Take a product that you’ve found and begin to dive deeper by doing a search on the popular keyword for that item and pull the scoring opportunity under Jungle Scout Chrome extension. This is another method to give you ideas for products to sell.
This method is best used once every few days or once a week.
Generate a score
The biggest difference between you and the next person is how much time you spend on searching for a product. It took us a few weeks to find items in the five to six range on with Jungle Scout’s method. With ours, only hours. It can take you weeks if you don’t know what you’re looking for. These methods will help accelerate that process.
You can use any of the methods above. Now it’s time to generate an Opportunity Score provided by Jungle Scout’s Chrome Extension. This data is pulled by the product’s rank which closely associates the product’s monthly sales volume. Opportunity Scores give you a range of data from the amount of competition to the product’s demand. Don’t always rely on this score, but use it as an important factor for validating your product during your research phase.
In the Amazon search bar, always make sure it is set to all departments. Type in the keyword that you’re looking for. If you are considering a log rack for fireplaces, search for that. This will populate first page results for products that rank highest in that category. Go to the top right and click on your JS Chrome Extension to pull an opportunity score. We go more in-depth below.
Our intern sat down for one hour and calculated a search rate for a product. If you have a basic understanding of computer skills, you can do it too.
You can continue researching products with a score of five and above. That’s seven high-ranking potential products to research. That is a 38 percent search rate of five and above products. We found this method was the most effective.
Step 2: Understanding your opportunity score
Use your Jungle Scout plugin to generate the opportunity score.
This item scored a five in JS opportunity score — Medium Demand, High Competition (MD/HC). Although five is usually OK, it isn’t great in MD/HC. In addition, considering most people only need this log rack during the holidays, this is a seasonal item. This is also considered an oversized item, so you would want to pass, but this gives you a perfect example of how to randomly find a product through inspiration based on your surroundings. Just don’t forget to evaluate your decision factors and product criteria.
Because the iPhone X went live for pre-ordering at the same time as this guide, we decided to dig deeper. We looked at iPhone X cases on JS Chrome Extension which produced a score of eight (8) — High Demand, Low Competition which is really good. We guarantee you by the time you’re reading this, the score will have been dropped below a five.
Step 3: Keep a list, track it twice
There are many ways to keep organized during your product search. Keep a list of what you found so you know what you’ve searched. Move five and above into another tab to continue research and go through your validation factors. Even if you found a high score, you still need to figure out if it’s a viable product to sell. Below is an example of how we keep track of our items.
You’ll notice that a few of our letters are clumped together. That’s because we went through the ABC method. We had typed in “W” resulting in waist trainer and weighted blankets. You can always go back to this list to check JS opportunity scores and expand the search through the Word Association Method. As we continued with our product research, we repopulated the opportunity score for Enema which in one month’s time, dropped from a seven to a six. People in this industry move fast. Click here to see Enema, go ahead and see what the JS opportunity score is today.