Amazon FBA – Chapter Six

Chapter 6

Get Ready to contact and place your first order.

Branding


You can reach out to any factories as anyone, but at the end of the day, you'll need a company name or a brand. We'll show you steps on how to do that fast - including logos, packaging, etc.


Contacting the supplier


When reaching out to the supplier on Alibaba, use one of the two e-mail templates below to gather responses. We’ve provided various sections for you to fill in the blank. This is intended to help you get started but by no means do you have to use the full template. Please customize this appropriately to reach out to your suppliers.

Branding is Everything.

Figure out a name for your company and product. For SEO purposes, we suggest associating keywords with your company name. For example, if you chose yoga mat, you can name your company Yoga World Mat, or Yoga Mat United or Yoga Meets Mat. Search terms in your brand name help brand the product. You can also create your own unique brand name.

Tip

What is SEO? Search Engine Optimization is the strategy to using keywords that reflect how a consumer or Web user might search for an item. These search terms are ranked based on their popularity. Using those words on your site or in your name increases your ranking online.

To legitimize the company and brand, use 1&1 or Bluehost to purchase Web hosting services. You can buy a domain, create an e-mail account, and link it to a popular e-mail service provider such as Yahoo, G-mail, Outlook, or more.

As an example
Domain purchased: Yogameetsmat.com
1&1 Email setup: info@yogameetsmat.com
Set up a G-mail account: yogameetsmat@gmail.com
Link G-mail account to 1&1 to check and send e-mails from your G-mail.

You can create a site with the domain you’ve purchased, yogameetsmat.com, and direct people there. From building a brand to e-mail marketing, you can create a whole e-commerce empire with the information we’ve provided so far.

We’ll be launching a full how to build a Website guide soon so make sure you subscribe to our newsletter.

Tip

For a quick resource page to get your new company up and running, visit our Qwuicky Company Quick Start Guide. This resource page has all the places you need to go to get your first company set up and going.

EMAIL TEMPLATES


EMAIL OPTION 1

EMAIL OPTION 1: Detailed E-mail

Hello,

My name is [name] from [company]. My/Our owner/boss asked me to contact your company about working together/ in a potential business venture/to expand our product line. We’d like to introduce ourselves and express an interest in creating a profitable partnership between our two companies. We are looking into your [product]. After a lot of research, we feel that your company could be a great supplier for us. We would like to get some more information and we have several questions.

1. May we get a sample of the product, and how much will you charge, including DHL Express shipping to the United States Zip code [zip code]?
2. How long will it take to receive the samples?
3. Can we pay for the samples via PayPal?
4. Can we brand the product with our label? OEM?
5. Can we change the color/design of the product?
6. What is the cost of this product per unit including shipping via Air Express to the United States for Zip code [zip code]?
7. Do you accept escrow payments or PayPal for the full order?
8. How long does it take to manufacture once an order has been placed?

I would be grateful if you would contact us with the answers to the above questions as well as your shipping and other policies we may need to know. Can we discuss a sample order of three pieces?

We hope that we will be able to start a mutually beneficial relationship. Please contact me on Skype/WeChat/Whatsapp/

Thank you,


[Your name]
Purchasing Agent / Purchasing Manager / Buyer / Merchandise Manager
[Company name]
Skype: [username]

EMAIL OPTION 2

EMAIL OPTION 2 - Short and sweet

Hi [supplier],

My name is [name] and I am the purchasing agent for [brand name]. We are looking at expanding into [category]. We are interested in partnering with you and are seeking answers to the following questions.

1. What is MOQ for ____ size of product?
2. What is your sample charge to: [your address]
3. What is your Skype account for easy communication?
4. Can you please attach a catalog of your other products?
5. What is your PayPal address to pay for a sample?

Thank you for your time.


[Your name,]
Purchasing Agent, [brand name]
__

Both templates work, while some may answer all of the questions from the e-mail we find quicker responses with e-mail No. 2 template. However, email No. 2 may require you to exchange a few more messages back and forth before moving onto getting samples.

Don’t worry about if you don’t have a company or website yet, give them the name of the future brand and they should be more than willing to work with you.

Tip

Referencing yourself as the agent and claiming to have a boss makes your company seem much larger than it is. You can tell your supplier that you need to check with your boss with the information you’ve gathered.

We test suppliers by asking them to e-mail us back with the requested information to see if they can follow directions. Others are OK using Alibaba’s messenger system to communicate.

Tip

If you’re in a rush, click on the chat feature if the supplier is online. Ask them to jump on Skype so you can gather the information more quickly through a call or chat.

From here, you will begin to exchange e-mails with suppliers. You will figure out the product costs, how much to order, the time it takes to manufacture, and how long it will take to receive the items.

Here’s a product manufacture-to-selling timeline. While shipping by air is a significantly shorter time compared to ocean, it is also significantly more expensive. You will have to determine your calculations based on these factors. These are estimates based on our own experience and will vary by courier services.


Things to note —
Factories may or may not cease production during major holidays. Below are a few to note when you’re talking with factories.

National Day Holiday: First week of October
Chinese New Year: Factories typically take three weeks off in February.

There are various ways to get your products from overseas to your warehouse.

• You can ask your factory if they work with a shipping company to get products into the States.
• You can ask if they’re familiar with shipping to Amazon. A lot of factories are becoming more able to fulfill a buyer’s needs and have experience in this.
• Find a freight forwarding company such as AirTiger Express to help get your products to the warehouse.

Inquire with your factory on whether it knows the shipping estimates for air and sea. Sometimes your business model depends on shipping costs. To get started and begin to get your account ready, you can order a small batch of inventory to be sent first by air and the remainder by sea. This will allow you to get your Amazon listing set up to sell and, when timed correctly, have your new batch hit the warehouse for a consistent flow of inventory.

Tip

When discussing samples with the factory, you can inquire about covering the cost if you make a purchase order. If you paid $30 for a sample unit, and make an order, they’ll deduct the cost from your purchase order.
If you are thinking of re-ordering product, please make sure to account for the timeline before placing the order. Don’t forget to factor in production and transportation costs. If products take 45 days to arrive to your doorstep, make sure you also account for shipping the product to Amazon’s warehouses. This is crucial. Make sure to order products ahead of time so you do not run out of inventory.
Never send money to an individual in any Country. Always wire money to a company and not an individual. When paying for a sample, they may ask you to Paypal the funds to an individual account. This is normal - make sure the recipient is a verified individual with PayPal so you are covered under PayPal's buyer's purchase protection policy.